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Appearances Can Be…Achieving!

Jarvis Cutting Tools, Alissa Blouin (left)

Everyone’s ready for a fresh start this year, but one company isn’t leaving 2021 outcomes to chance. A dynamic new marketing approach for 120-year-old Jarvis Cutting Tools included a logo redesign, a bold undertaking led by an industry outsider.  

By Doubling Down on People, Mold Maker Doubles Down on Sales 

Westminster Tool

Connecticut mold maker Ray Coombs put capital investment on hold for five years to work with the local educational and manufacturing communities to solve his labor problems once and for all. Then he added three new machines that are helping to cross-train employees for record sales.

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Design-2-Part Show
November 19 - 20, 2024
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