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Appearances Can Be…Achieving!

Jarvis Cutting Tools, Alissa Blouin (left)

Everyone’s ready for a fresh start this year, but one company isn’t leaving 2021 outcomes to chance. A dynamic new marketing approach for 120-year-old Jarvis Cutting Tools included a logo redesign, a bold undertaking led by an industry outsider.  

By Doubling Down on People, Mold Maker Doubles Down on Sales 

Westminster Tool

Connecticut mold maker Ray Coombs put capital investment on hold for five years to work with the local educational and manufacturing communities to solve his labor problems once and for all. Then he added three new machines that are helping to cross-train employees for record sales.

The Rise of Trochoidal Milling: More Accessible Than Ever

Heidenhain Trochoidal milling

Circular machining with low radial engagement and constant feed per tooth extends tool life by minimizing heat and vibration when machining extremely hard materials. CAM and control developers are making it easier for any size shop to add this technique to their capabilities.

Metalworking Fluid Isn’t Just Another Consumable

Formulators spend significant resources to develop coolant that optimizes a machining process based on what materials, machine, and tooling a manufacturer is using. Don’t miss out on the product’s strategic value by being pennywise and pound-foolish.   

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