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Why “Elevator Speeches” Defeat Sales

There are few offenses in business worse than challenging the validity of the near sacred “elevator speech,” that one-minute message verbalizing the unique qualities of what a salesperson does or sells. But here is why engaging conversation – though more demanding – is much more effective.

CNC: It’s All About Networking

Competitive Edge: Machine control can now provide data to every department in the shop, multiple facility companies, even outside partners, to keep everyone “in the know.”

Armed to the Teeth

In the rapidly changing medical industry, the talented entrepreneurs at allshape AG are transforming the dental technician profession from a craft-based profession to one based on CAD programming as dental labs search for more sources to deliver customized and innovative dental implants as quickly as possible to patients.

The Fiscal Physical

Need credit access and capital? There are seven financial issues that are critical to improving the communication between the banker and business owner. Steve LeFevre of Profit Mastery explains some ways to manage these factors, gain better control and improve their business performance.

THE FUTURE OF SAFETY

Safety at a Crossroads: To some, the future of safety holds great promise, with jobs being created faster than colleges can graduate qualified professionals. But others see storm clouds on the horizon. Phil La Duke of Rockford Greene International takes an insightful look into both sides and exposes some trends in safety that you are definitely not aware of.

TIPS FOR OVERLAYING JOURNALS AND CASTER ROLLS

Although the ultimate hardfacing deposit selected will vary based on the intended application, Regis Geisler of Lincoln Electric explains the welding and fabrication techniques to follow for rebuilding caster rolls, crankshafts, roll pins, extrusion rolls, crusher rolls, or other types of journals made of low alloy steel.

THE YEAR AHEAD: LOOKING GOOD

Guest columnist Chris Kuehl of FMA explains how the U.S. economy can grow in 2012 if four key issues are addressed clearly, logically, and in a coordinated manner.

ROOTING OUT RESISTANCE: ELIMINATING THE HIDDEN VARIABLE

Resistance is frequently characterized by random and intermittent welding issues that are difficult to repeat. But even though resistance-related problems can have many symptoms, their root cause is always the same – not enough current is flowing in the electrical circuit. Nick Petersen of Miller Electric shares some tips on how to pinpoint and root out this frustrating problem.

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