Lisa Lang

Dr. Lisa Lang is considered the foremost expert in the world on applying Theory of Constraints to marketing. She is the president of the Science of Business (Green Valley, AZ), a consulting firm specializing in helping companies to achieve bottom line results. Contact her at [email protected], www.scienceofbusiness.com.

Articles by Lisa Lang

Our Biggest Constraint: How We Think

You buy the same equipment as your competitors. You hire from the same labor pool. The only difference is how you think. Unfortunately, you and your competitors also think the same way. So you are left to compete in a market where, from your customers’ perspective, you’re all the same. So they make decisions mostly based on price. Dr. Lisa Lang of the Science of Business explain some of the common ways our thinking goes wrong and the negative effect this wrong thinking can have on your business.

Job Shop Scheduling: The Secret to Getting On Time & Lead Times

Dr. Lisa Lang of The Science of Business consulting firm explores how typical solutions to improve scheduling address various symptoms, but they don’t address the root cause. So what is the secret to addressing the root cause and dramatically improving your shop scheduling? Her answer will surprise you.