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How to Make Customers Feel Valued
Most businesses do a fairly good job of “pleasing” customers, but that bar isn’t nearly high enough. Far too many believe that giving them a good deal or schmoozing them is all it takes. But customers spend their money where they feel valued, not on businesses they like or where they’re treated nicely. Here are some ways to meet the major challenge of making your customers feel valued.
Why Prospecting Fails and What To Do About It
How to engage prospects so they want to find you. It’s called Pull Prospecting.
NAFTA Renegotiation: Are You Prepared?
The agenda is being set and manufacturers have an opportunity to get the issues that matter to them on the table. Now is the time to consider how NAFTA benefits or harms your business. Analyze what might happen if those benefits or burdens are changed or eliminated, monitor developments and participate in the process. To get started, here are some of the significant issues likely to be on the agenda, and some ways to ensure that your business’ interests are represented at the negotiating table.
Why Companies Can’t Get Marketing Right
Marketing has nothing to do with your company or what it sells. Marketing is 100 percent about what your customers want and what’s in it for them.
The World’s Best Business Tool
Many of the problems businesses experience aren’t caused by a failure to act, but a failure to think.
Dealing with Confidentiality Agreements
Because customers, suppliers and employees change more frequently than in the past, the use of Confidentiality Agreements is growing as manufacturers protect their intellectual property in materials development, automation, fabrication and machining processes, and other trade secrets that are not patented. Here are some points to consider when asking for and receiving protection under Confidentiality Agreements.
What Stops Salespeople From Moving Forward?
In sales, there’s nothing as valuable as gathering and putting together pieces of intel, making the connections, and discovering the patterns. While a positive mental attitude is always good, it takes something more to propel salespeople forward. It takes the right actions.
The Big Job Is Keeping Customers — Happy
The challenge of keeping customers happy may be the single most pressing task in business today. It takes all the skill, energy, and smarts we can muster to meet that challenge. But it can be done.
An Ounce of Prevention is Worth a Pound of Cure
Who wants to go through all of the stress, expense and hassle of documenting a business relationship in a clear, comprehensive contract? It is always easier and more expedient to have a verbal contract or an incomplete imprecise written contract. Until something goes wrong.
Why Start A New Year Strong, But Not End That Way?
Too many salespeople believe their own New Year baloney. Here are seven actions in an actual strategy to make sure the end is even better than the beginning.
Why Are We Still Telling Customers What To Do?
Nobody Believes Us: Here’s why telling customers what to think and buy holds us back and blinds us to what we can learn by aligning our actions and messages with what customers really want and need from us.
Dealing with Non-Competition Agreements – from Both Sides
Non-compete agreements are increasingly a part of employment contracts and employment at will, and employers and employees must learn to deal effectively with them. Here are some key aspects of non-competition agreements that must be addressed, from both the employer and employee perspective.
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