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No-Drip Lubricant Stays Where Applied

WD-40’s Specialist line of more than 20 rust-management solutions includes Gel Lube. The no-drip formula is designed to stick to moving metal surfaces such as gears, bearings, cables, chains, and rollers.

Posted: September 23, 2020

WD-40 Specialist Gel Lube no-drip formula provides long-lasting lubrication and won't run or drip. Safe on multiple surfaces including metals, plastic, and rubber.

The packaging of WD-40’s Specialist line of lubricants, penetrants, greases, cleaners and degreasers, and rust-management solutions is redesigned so technicians can more easily identify and choose from more than 20 products.

Though the formulas haven’t changed, it’s easier to identify the more than 20 lubricants, penetrants, greases, cleaners and degreasers, and rust-management solutions that comprise WD-40 Co.’s (San Diego, CA) Specialist line. That’s because the cans have the same blue-and-yellow label and red top as the company’s iconic multiuse product. A recent study conducted by consumer behavioralists PRS IN VIVO found the new packaging demonstrated 26% faster brand findability over the old packaging.

One product in the line, WD-40 Specialist Gel Lube, resists water and displaces moisture to prevent rust for up to one year (independent tests conducted in salt spray and humidity chamber; results may vary depending on extreme conditions). The no-drip formula offers 12 times longer-lasting lubrication when compared to WD-40’s multiuse product.

The thick lubricant stays on vertical surfaces and doesn’t fling off moving parts such as gears, bearings, cables, chains, and rollers. Once applied, it withstands temperatures ranging from -100 degrees F to 500 degrees F.

WD-40 Specialist Gel Lube is VOC-compliant in all 50 states.

www.wd40.com