No-Drip Lubricant Stays Where Applied
WD-40’s Specialist line of more than 20 rust-management solutions includes Gel Lube. The no-drip formula is designed to stick to moving metal surfaces such as gears, bearings, cables, chains, and rollers.
Posted: September 23, 2020
Though the formulas haven’t changed, it’s easier to identify the more than 20 lubricants, penetrants, greases, cleaners and degreasers, and rust-management solutions that comprise WD-40 Co.’s (San Diego, CA) Specialist line. That’s because the cans have the same blue-and-yellow label and red top as the company’s iconic multiuse product. A recent study conducted by consumer behavioralists PRS IN VIVO found the new packaging demonstrated 26% faster brand findability over the old packaging.
One product in the line, WD-40 Specialist Gel Lube, resists water and displaces moisture to prevent rust for up to one year (independent tests conducted in salt spray and humidity chamber; results may vary depending on extreme conditions). The no-drip formula offers 12 times longer-lasting lubrication when compared to WD-40’s multiuse product.
The thick lubricant stays on vertical surfaces and doesn’t fling off moving parts such as gears, bearings, cables, chains, and rollers. Once applied, it withstands temperatures ranging from -100 degrees F to 500 degrees F.
WD-40 Specialist Gel Lube is VOC-compliant in all 50 states.
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