New VP of Marketing at Sandvik Coromant

Sandvik Coromant (Fair Lawn, NJ) has appointed Annika Langéen, to the vice president of marketing role for the Americas. She joins the team after a productive five-year career delivering outstanding results as the vice president of sales for Nordic countries within the Northern European market where she was well known for her energy, business mindset and customer focus. She is based out of the Schaumburg, IL office.

Langéen joined the  company in 2014 as a regional sales manager for South Sweden and was appointed as the vice president of sales for Nordic countries in 2016. Experienced in various roles within sales and operations, she is a leader who drives improvements, delivers results and develops people. In her new role, she is accountable for the strategic direction of global marketing and brand positioning. She holds Master’s Degrees in Technology Management and Science, Chemical Engineering & Technology from Lund University in Sweden.

“We are very fortunate to have Annika in our sales area as the vice president of marketing,” said Sean Holt, the president of the Americas market. “She has built an excellent reputation as a trusted leader and positive role model and is known for building bridges between different functions. I am confident that the winning combination of industry knowledge, sales experience and motivational management style will positively affect our team, our partners and our customers.”

Langéen concurs, “This new role presents new opportunities for me and I am excited to join the Americas team. My initial priority is to meet our partners and customers to fully understand the unique challenges and opportunities in this market, then translate that knowledge into action. My focus is to further develop our dynamic team of marketing professionals, so we can provide customers with a more personalized and valuable experience wherever they choose to interact with us – whether on the web, via social media channels, at trade shows and events and when visiting our production facilities and Sandvik Coromant Centers for training and other events.”

www.sandvik.coromant.com/us