Weiler Abrasives Receives Award

Weiler Abrasives Group (Cresco, PA) received the People’s Choice Innovation Impact Award at the 2019 Industrial Supply Association Convention on April 8. This award honors manufacturers who bring innovative products or services to the industrial MROP channel and recognizes the “Leading a Warriors Charge” campaign that Weiler launched in May 2018 to support Workshops for Warriors (WFW; San Deigo, CA), a nonprofit school providing machining and welding training to veterans, wounded warriors and transitioning service members with the mission to “Rebuild American Manufacturing One Veteran at a Time.”

“We are excited to be recognized by our peers in our efforts to bring awareness about Workshops for Warriors,” said Nate Schmid, the director of marketing for the Americas at Weiler Abrasives. “It’s taken a lot of hard work to bring the campaign to life, but we are proud to be able to support our veterans as they train to have successful careers in the advanced manufacturing sector. We hope that other manufacturers and industrial distributors will follow in our footsteps.” The “Leading a Warriors Charge” brand awareness and fundraising campaign includes print and digital advertising, video, distributor showroom displays and promotions, tradeshow signage, and a website where visitors can donate and read about success stories from Workshops for Warriors’ graduates. To date, the campaign has helped raise over $77,000 for Workshops for Warriors.

www.weilerabrasives.com