FANUC Partners with Jacksonville Jaguars
The team is using five new robots at TIAA Bank Field as part of their family of game-day staff during the football season.
Posted: October 25, 2018
The Jacksonville Jaguars is partnering with FANUC America Corporation (Rochester Hills, MI), using five new robots at TIAA Bank Field as part of the Jaguars family of game-day staff during the football season. “We are excited for the opportunity to show these robots to Jaguars fans,” said Mike Cicco, the president and CEO of FANUC. “Companies both large and small are implementing robots and automation to help them meet their productivity goals. Ultimately, we help them solve production challenges and stay competitive. We hope our fun and interactive demonstrations encourage people to see what automation can do for them.”
Fans visiting TIAA Bank Field on game day this season can interact with one of five new robots located throughout the stadium, including:
- Flo – Thirsty fans visiting the Bud Light Party Zone are served by Flo the robot, who helps the bartenders pour Bud Light.
- Lenny – In the Lower US Assure Club West, fans can challenge Lenny the robot to a running back challenge by passing a handheld ring along a zigzagged route.
- Cheer – When the Jaguars score, Cheer the robot on Camp Grunt Style hoists a Jaguars flag to celebrate a touchdown.
- Jax and Jill – Always a robot team, Jax and Jill wait in the US Assure Club West lobby to welcome fans with a special message.
“We’re excited to add another partner who supports our philosophy of bringing first-of-its-kind activations to the stadium experience,” said Scott Massey, the Jaguars senior vice president of corporate partnerships. “They are a leader in automation and we’re thrilled for these robots to engage with our fans on game day, from serving fans Bud Lights, to competing against them in a fun skills challenge, to waving a Jaguars flag celebrating big moments on the field.”
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