Xiris Appoints North American Sales Director
Norm Sted will focus on creating new customer relationships and sales channels for their products.
Posted: August 14, 2018
As their director of sales for North America, he will develop new sales channels for XVC weld cameras and WI2000/3000 weld inspection systems for the tube industry.
Xiris Automation Inc. (Burlington, ON) has appointed Norm Sted as their director of sales for North America. With a long career in the welding industry, Sted brings a wealth of industry connections and expertise to the sales team. Based in Florida, he will be focused on creating new customer relationships and sales channels for both product lines, namely the XVC weld cameras and the WI2000/3000 weld inspection systems for the tube industry.
“We are excited to welcome Norm to our team,” said Cameron Serles, the president of Xiris Automation. “During his career, he has grown revenue for several organizations by creating and maintaining a sales representative network across North America, something we are hoping he can do for us as well. The North American region is extremely important for us and we are thrilled to have such an experienced and competent person join our team to drive our success.”
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