MiR Expands U.S. Operations

Mobile Industrial Robots ApS (MiR; Odense, Denmark) announced the opening of a new office in San Diego, CA. This second U.S. location is led by area sales manager Nicholas Temple to better enable MiR to support distributors and current customers of their autonomous mobile robots (AMRs) while meeting increasing demand within the Western half of the United States, as well as Central and South America.

“North America continues to be our biggest market, accounting for a quarter of our worldwide sales last year and into the first quarter 2018,” explained Ed Mullen, their vice president of sales in North America. “We knew sales could be even greater if we had a solid West Coast team to handle the huge interest, as more and more companies discover how automating internal transport with mobile robots helps optimize workflow, increase productivity and reduce costs. The growth potential is enormous and we believe Nicholas has the sales and industry knowledge to help us reach it.”

Founded in 2013, MiR opened their first international office in New York in 2016, with Mullen helping to educate U.S. companies on the benefits of AMRs over legacy automated guided vehicles (AGVs) that require expensive and inflexible installation of sensors or magnets into factor floors for guidance. Worldwide sales grew by 300 percent from 2016 to 2017, primarily due to multinational companies returning for larger fleets after testing and analyzing the positive results of single MiR robots. To meet the expected growth within the Western region, the company will hire at least six new sales and technical support staff to work out of the San Diego office, more than doubling the number of current U.S. employees.

“I’ve long been intrigued by the complexity of programming within the robotics industry, so when considering coming on board here, I was especially impressed with how this company has made intuitive controls a prerequisite for its autonomous mobile robots,” remarked Temple, who’s spent the last several years at UK-based B&R Industrial Automation. “Making robots more user-friendly greatly reduces the cost of integration and improves the return on investment for our customers, which is one of the primary reasons we’re seeing such high demand from companies looking to more easily and cost effectively automate their facilities. If the next few years continue as they are today, AMRs are going to continue to explode worldwide and I’m excited to be a part of this new revolution in automation.”

To see how MiR mobile robots transport materials across any warehouse, please click here.

www.mobile-industrial-robots.com