Digital Marketing Specialist Joins IWDC

The Independent Welding Distributors Cooperative (IWDC; Indianapolis, IN) announced that Lela Harding joined them as their digital marketing specialist. In this role and under the direction of Erica Jones, their director of marketing, Harding will be responsible for promoting their brand across all digital platforms. Prior to this role she spent time in Washington, DC, as the digital strategy manager for a non-profit organization, where she foresaw all of their digital strategy efforts, including social media, user experience and search engine optimization.

Upon moving to Indianapolis, Harding worked for Providence Bank Agency Finance as their online marketing coordinator, where her responsibilities were mainly in digital brand promotion with a heavy emphasis on paid advertising (PPC) and email marketing. She lives with her husband Mark and daughter Farrah in Indianapolis, and enjoys spending time with her family, reading and good music.

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