Schwarze-Robitec Restructures Sales Management
Heike Ahlers is their new sales and marketing manager.
Posted: May 20, 2016
She is the new sales and marketing manager and functions as the extended arm of the company's management. She was significantly involved in 2015 with the opening of the current subsidiary in the U.S.
Schwarze-Robitec GmbH (Cologne, Germany), a leading manufacturer of tube bending machines, bids farewell to sales manager Jürgen Korte, who retired at the end of April 2016. Along with this comes a new alignment from the bottom up that takes place throughout the entire management level of the company. A major objective is to expand the market position and be the first contact when it comes to tube bending solutions, even on an international platform.
With his retirement the company is restructuring their sales department. Heike Ahlers has been named as their new sales and marketing manager and functions as the extended arm of the company’s management. Hired in 2013, she was significantly involved in 2015 with the opening of their current subsidiary in the U.S. The objective of the restructuring is to ensure that the company can adapt to the ever faster changing international markets over the long term. “When it comes to tube bending solutions, we have the leading edge in Europe. In the future we will increase our sales activities beyond Europe and thus raise our high profile worldwide,” said Bert Zorn, the managing director of Schwarze-Robitec.
Korte started as the design manager in 1982, and in 1993 assumed the position of sales manager where, after 34 years of service, he retired. “For decades, I have been very passionate about everything I have done at the company always with the knowledge to have a dedicated and dynamic team at my side. I am proud to see so many colleagues who want to celebrate my farewell with me. Needless to say, I shall stay in close contact with the company,” he added.
The company was established in 1903 and is now one of the leading international experts in the pipe bending machine sector. Headquartered in Cologne, they currently employ a staff of 130 people and are represented by partners worldwide. And these partnerships have existed for many years. As early as 1977, the company manufactured the world’s first CNC pipe bending machine. To date, more than 2,700 machines have been sold, many of which have been in continuous production use for more than 35 years.
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