Stand and Deliver

While most consumers tend to rely on one particular delivery system of WD-40® Multi-Use Product, over the last 60 years WD-40 Company (San Diego, CA) has continually innovated its variety of delivery systems to include five different options, dubbed the “WD-40 Power of Five,” which provides many ways to use the trusted formula’s power to get any job done right.

The Multi-Use Product line encompasses five task-kicking ways for trade professionals and heavy DIYers to solve challenges using a pinpoint stream, flexible reach, precise control, wide spray or soak. Over the years, loyal Multi-Use Product users have shared thousands of ways the formula and its delivery systems have been used, and now WD-40 Company is asking them to share those uses with others through the Power of Five page on its website and using #WD40PowerOf5 on social media.

Consumer feedback has given way to expertise areas and personalities for the five different delivery systems, which together create a powerful arsenal of tools every professional and heavy DIYer should have on hand. Meet the Power of Five lineup:

• The Controller – Trigger Pro® allows more control of the rate and amount you spray through its non-aerosol can.

• The Multi-Tasker – Smart Straw® sprays two ways, a pinpoint stream and wide spray, with its permanently attached straw.

• The Flexer – EZ-REACH™, the newest addition to the WD-40 Multi-Use Product lineup, helps reach the unreachable with an 8 in flexible straw that bends and keeps its shape, allowing users to get around corners and into hard-to-reach spaces.

• The Enforcer – Big Blast® makes small work of big jobs with a wide nozzle that sprays the product over a larger surface area.

• The Soaker – One Gallon allows users the ability to harness the concentration of the formula through soaking.

“We love engaging with our fans and customers about how Multi-Use Product has made their jobs, tasks and lives easier,” said Tim Lesmeister, the vice president of marketing at WD-40 Company. “We know tasks come in all shapes and sizes so we’ve developed products that allow folks to get Multi-Use Product where and how they need it.”

To learn more about the five different delivery systems, or to share a photo or video of how you use your favorite WD-40 Multi-Use Product, please click here. Photos and videos of the product in action can also be tracked through social media using the hashtag #WD40PowerOf5.

WD-40 Company is a global marketing organization dedicated to creating positive lasting memories by developing and selling products that solve problems in workshops, factories and homes around the world. The company markets its multi-purpose maintenance products and its homecare and cleaning products under the following well-known brands: WD-40®, 3-IN-ONE®, GT85®, X-14®, 2000 Flushes®, Carpet Fresh®, no vac®, Spot Shot®, 1001®, Lava® and Solvol®.

Headquartered in San Diego, WD-40 Company recorded net sales of $378 million in fiscal year 2015 and its products are currently available in more than 176 countries and territories worldwide. The company is traded on the NASDAQ Global Select market under the ticker symbol “WDFC.”

WD-40 Company, 1061 Cudahy Place, San Diego, CA 92110, 619-275-1400, WD40Company.com.