Armstrong Realigns Tool Brands

Armstrong Industrial Hand Tools (Sparks, MD) has announced a realignment that will bring several other well known industrial brands under the group banner: Campbell® chain, JOBOX® tool storage, GearWrench® and Crescent® hand tools, and others will now be positioned in the industrial market as part of the Armstrong Industrial Hand Tools offering.

Armstrong has long been known for its extensive line of over 4,000 “Made in the USA” hand tools. By leading the industrial portfolio, the company will now represent over 15,000 products and ten brands.

“We have always been a leading brand in the industrial market,” said Michael Connor, the director of industrial marketing for Armstrong. “This new unified branding structure will benefit not only Armstrong but our extended portfolio, which includes brands that are already market leaders in their own right. The effect will be positive in every way, with a simplified identity message communicated across all sales and marketing activities. Examples of the new identity messaging include wrapping our end user specialist vans in an Armstrong theme, aligning our industrial catalog under the Armstrong banner, and communicating to our industrial customers as Armstrong Industrial Hand Tools.”

The realignment announcement ties in to the 125th anniversary of the company that occurs this year. Armstrong has focused on delivering a broad range of strong, durable tool solutions to demanding industrial, commercial, government, and military operations for over 125 years.

www.armstrongtools.com