Gorbel Launches New Website
More information is available in fewer clicks, with an expanded education section, improved case studies, revamped product pages and a new career page.
Posted: July 2, 2015
Gorbel, Inc. (Rochester, NY), a leader in the enclosed track work station crane and material handling industry, has re-launched www.gorbel.com as a user-friendly, content-rich website showcasing the company’s product offerings.
Designed to be more accessible and make information available in fewer clicks, the new site features an expanded education section, an improved case study section, revamped product pages, and a new career page. “In our industry, it is critical that users understand the different products and what best suits their application,” said Brian Reh, the president of Gorbel. “This new site offers a wealth of information to help people gain that insight and build the ideal solution for their need.”
The new education section includes a fall protection glossary to familiarize users with industry terms along with information regarding regulations and standards to help visitors understand various fall protection requirements and options. Case studies can now be filtered by industry or application, and a keyword search feature has been added to allow visitors to access information more quickly and easily. Case studies are also available for PDF and video download.
Each product page has been refreshed to include updated videos, case studies, photos, and product content. The pages have also been redesigned to better allow users to find everything related to a specific product in one place. The company also added a careers page that both emphasizes its culture and values and lists open positions.
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