AWS Revamps Website

The American Welding Society (AWS; Miami, FL), a non-profit organization dedicated to advancing the science of welding, has revamped its website to enrich visitor experience by creating customization and delivering full content and functionality across all devices. The new website has been designed to give visitors the ability to customize the website to fit their individual needs, whether they are a student looking to see where they can take welding classes, a seasoned professional looking for conferences and certifications to further advance their career, or a job seeker looking for new opportunities in the field.

With over 70,000 members worldwide and over 175,000 website visitors a month, the new site strives to meet visitor’s needs with a number of new features including:

• Home page features – at a glance, visitors are able to view upcoming events, featured resources, and quick links to areas of special interest.
• Search features – the new search function is powerful yet simple, facilitating faster access to information on the site using a specific subject or keyword.
• Top menu features – direct links to some of the most commonly accessed content such as membership information, AWS contacts, and the online store.
• Mobile friendly site – the new site has a layout to display optimally across mobile phones and tablets.

“The new website is designed to focus on two things: the visitor and the future of the welding industry,” said Lorena Cora, the director of marketing at AWS. “In the development stages of the site, we worked with members and employees to learn what information was the most important and how we could make it easy and convenient for visitors to access it. The feedback we received allowed us to revamp the site to make it more user friendly, informative and easy to navigate.”

The newly unveiled website is the final phase of the organization’s rebranding strategy, aimed at focusing on the future of welding as a high-tech, highly-skilled industry. AWS previously revealed a more contemporary interpretation of the established diamond logo in the second quarter of 2014. “With the launch of the new site and strong efforts across our multiple social media platforms, we are looking to connect and build stronger relationships with both current and future members as well as with the global welding community,” added Cora.

www.aws.org