Frommelt Safety Becomes Rite-Hite Machine Guarding
The change is designed to strengthen focus on the Rite-Hite brand, with no changes planned for the product line.
Posted: August 26, 2014
Frommelt Safety Products (Milwaukee, WI; a division of Rite-Hite Doors) will change its name to Rite-Hite Machine Guarding, effective September 1 of this year. The name change is part of an overall initiative to further strengthen and focus on the Rite-Hite brand.
The announcement follows the streamlining of the product line that the machine guarding division undertook earlier this year. In similar fashion, Frommelt Products (a subsidiary of Rite-Hite) changed its name to Rite-Hite Environmental Enclosures earlier this year.
The name change will not affect the current product portfolio. As its name implies, Rite-Hite Machine Guarding will continue to focus production on its industry-leading machine guarding products, including automated barrier doors, industrial fencing and retractable curtains for robotic and automated welding processes in metal manufacturing, automotive, material handling, paper/packaging, and plastics among other industries. Brand names for these products include Defender, Flashfold, Vertiguard, SlideAir, Rollshield, Rollshield Side-To-Side, X-Ten, and Roboguard Fence.
“This name change clarifies who we are, what we offer, and emphasizes our commitment to improving industrial safety through quality and innovation,” states the Rite-Hite Machine guarding national sales and marketing manager Eric Esson. “We want our customers to know that the machine guarding products are (and always have been) a part of the Rite-Hite family of innovative, high-quality products.”
Rite-Hite® is a world leader in the manufacture, sale, and service of loading dock equipment, industrial doors, safety barriers, HVLS fans, industrial curtain walls, and more – all designed to improve safety, security, productivity, energy consumption, and environmental control. The ongoing evolution of products and services is fueled by the company’s strong commitment to innovation and a passion to provide effective solutions for our customers.