AWS Unveils New Logo and Tagline

The American Welding Society (AWS; Miami, FL) has a new look: the non-profit organization dedicated to advancing the science of welding has unveiled a new logo and tagline – “Inspiring the World Forward” – as part of the first phase of re-branding for the organization.

The new logo reflects a contemporary interpretation of the established AWS diamond insignia with modernized font and beveled metal elements. Meanwhile the tagline, “Inspiring the World Forward” focuses on AWS’s goal to enhance the industry’s stability, strength and future.

“Our new logo and tagline reflects a new era for the Society as it represents a more contemporary style propelling us into the future, while still maintaining a link to our rich history with our iconic diamond,” said Lorena Cora, the marketing director of the American Welding Society.

As part of a comprehensive re-branding effort, the new logo and tagline will assist the service driven organization in communicating about the future of welding as a high-tech, highly-skilled industry.

The new brand identity will be rolled out slowly and introduced in all of the American Welding Society’s communications and marketing materials. A new AWS website will also be unveiled later this year, marking the second phase of the organization’s rebranding strategy.

www.aws.org