Lincoln Electric Names Director of Marketing for North America

Bruce Chantry will oversee all core functions for North American marketing of arc welding products, robotic arc welding systems, fume extraction equipment, plasma and oxyfuel cutting equipment.

The Lincoln Electric Company (Cleveland, OH) has promoted Bruce Chantry to Director of Marketing, North America to oversee all core functions for North American marketing efforts, including industry segment management, product management, advertising, web development, creative services, events, trade shows and celebrity endorsements.

Chantry has been with Lincoln Electric for 17 years. Prior to assuming his new role, he spent four years as a portfolio manager for welding equipment, overseeing the equipment product management team, strategic planning for the entire welding equipment portfolio, new product development, market analysis, product positioning and product promotion.

Before his tenure as a portfolio manager, Chantry served as a product manager for advanced welding equipment and as a regional manager for the company’s Sub-Saharan Africa region. He also spent time in the Moline, IL, and Grand Rapids, MI, sales offices.

Chantry holds a bachelor’s degree in electrical engineering from The Colorado School of Mines and graduated from the Thunderbird School of Global Management’s International Consortia Program. He is a member of the American Welding Society (AWS; Miami, FL) and serves on the AWS standing committee WEMCO – An Association of Welding Manufacturers.