ENVIRONMENTALLY FRIENDLY SORBENTS FOR INDUSTRIAL SPILLS AND CLEANUP

Brady (NYSE:BRC, Milwaukee, WI) and SPC, a Brady Business, offer Re-Form? Eco-Friendly Sorbents, a green, class A fire-retardant, cost-effective sorbent with up to 50 percent more absorbency than oil-based
polypropylene sorbents. Brady and SPC have partnered with Sellars Absorbent Materials of Milwaukee, WI to offer a breakthrough cellulose-based sorbent for which Brady and SPC will have exclusive rights in its industrial, safety, electrical and laboratory markets.

Re-Form represents a unique ?green? product that outperforms traditional polypropylene sorbents. Re-Form sorbents are manufactured from a minimum of 70 percent recycled newsprint and other raw cellulose material and are shipped in recycled cardboard packaging. The unique open-cell technology used in Re-Form sorbents
achieve the difficult feat of unlocking the natural ability of cellulose fibers to become super-soakers, then formulates them into a sorbent material that is up to 50 percent more absorbent than traditional oil-based polypropylene sorbents, meaning that customers will use less and have less to dispose.

Re-Form? Eco-Friendly Sorbents meet NFPA Class A Fire Retardancy requirements for low flame spread, low smoke density and are self-extinguishing. Additionally, since Re-Form Sorbents are not an oil-based product, they are not susceptible to volatile price
variations associated with petroleum markets. Two material constructions are available for Re-Form? Eco-Friendly Sorbents: basic Re-Form material that is durable with a netted construction, and Re-Form Plus material with the same absorbency performance as
Re-Form but with added perforations and a cover stock for abrasion resistance – perfect for wiping and foot traffic applications.

"The industrial market is shifting toward newer, greener and more cost-effective sorbent technologies. Re-Form puts us and our distributors on the leading edge of this wave of change, ? said Larry Kilian, General Manager, SPC – a Brady business. "Brady-SPC is a recognized leader in the industrial sorbents market, and we are pleased to combine Sellars? innovation and Brady-SPC?s market leadership to bring this next generation of sorbents to Brady?s markets,? said Tom Sellars, CEO, Sellars Absorbent Materials.

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